| Pricing as shown | Five plans from EUR 26 a month on annual billing (EUR 32 on monthly billing), excluding VAT. Billing opens soon: early accounts are set up with us. | Per seat per month, billed annually: Free $0, Basic $49, Professional $79, Organization $119 (minimum 3 seats). Prices exclude taxes. |
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| Sending and contact limits | Per plan: 6,000 to 500,000 emails a month and 2,000 to 150,000 active leads. On the Agency plan these are shared by all client workspaces. | Credits are the main limit (900 to 72,000 per seat per year, pooled across the team). Email sending volume limits are not stated on the pricing page. |
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| Mailboxes | Connect mailboxes from outside over SMTP and IMAP, with no per-mailbox fee. Mailboxes and domains bought through Dooxout are billed separately. | Free plan: Gmail only. Paid plans: Microsoft and any other provider. The number of mailboxes is not stated. |
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| Warm-up | No warm-up network. New mailboxes start on low daily caps that rise with mailbox age. | Deliverability suite and email warm-up are listed on Basic and above. |
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| Agencies and white label | The Agency plan includes 3 client workspaces and white label, each workspace with its own budget, domains and policy. Extra workspaces cost EUR 24 a month. The Google or Microsoft consent screen still shows the platform name. | Not stated for agency use. The pricing FAQ says the plans are for internal business use, and that sharing or reselling Apollo data to customers needs a separate agreement. |
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| API and MCP | REST API and MCP server in every plan, with no price per user. | An MCP connector works on any plan, including free, according to their MCP page. Its actions use your credits and permissions. The plan cards and the FAQ do not agree on which plans include API access. |
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| Lead data | Monthly lead credits are included in every plan (1,000 to 25,000) and extra packs are sold. We do not state a database size. | A large contact database (their navigation cites 240M contacts and 30M companies), searched and enriched with credits. |
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| Limits an agent cannot change | Caps, budgets, approvals and a kill switch are enforced on the server. An agent can read them over MCP and cannot change them. | Their MCP page says actions stay within the signed-in user's permissions, plan and credits. We did not find server-side campaign caps or approvals described. |
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| Free trial | No free trial is advertised today. | A 14-day trial on paid plans. The Free plan has no time limit. |
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| CSV lead import | Import a CSV in the console or over MCP and the API. You map the columns, and exactly one must map to the email field. | Go to People, then Import, then CSV. The file needs at least one of company name, company website, LinkedIn URL or email. Their guide advises against files over 10,000 rows, and a duplicate setting decides how existing records are treated. |